As part of the ‘Make in India’ initiative, Flipkart will be facilitating the manufacturing and distribution of Nokia branded Smart TVs and will also manage end-to-end sales in order to create thousands of new jobs, the e-commerce platform said in a statement.
Flipkart has announced this strategic partnership with Nokia which will mark Nokia’s entry into the television segment in India, a category that has become quite competitive in the country following the launch of Mi TVs.
The Nokia branded Smart TVs will feature sound system from JBL as the company promises superior audio quality. This will also mark JBL by Harman’s debut in the television sector in India. Flipkart says that poor sound quality has been a major pain point for consumers purchasing television, and the company looks to solve that with the Nokia branded Smart TVs.
The announcement from Flipkart does not reveal when the Nokia branded Smart TVs will be launched on the e-commerce platform. There is also no word yet on what these Smart TVs will look like or their expected cost in India.