Google owner Alphabet reportedly to buy Fitbit

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Google owner Alphabet Inc has made an offer to acquire U.S. wearable device maker Fitbit Inc, as it eyes a slice of the crowded market for fitness trackers and smartwatches, people familiar with the matter said on Monday.

There is no certainty that the negotiations between Google and Fitbit will lead to any deal, the sources said, asking not to be identified because the matter is confidential. The exact price that Google has offered for Fitbit could not be learned.

Fitbit would not be the first deal that Google would be carrying out in the wearables space. Fossil Group Inc said in January it would sell its intellectual property related to smartwatch technology under development to Google for $40 million. Google’s plans for these assets are not clear.

Google and Fitbit declined to comment.